| 09 March 2012
With spring peeking around the corner, the radio landscape is heating up with the latest PPM radio ratings. Today’s radio release from BBM completes the thirteen week period covering November 28th to February 26th. This marks the tenth 13 week period in the new era of measurement for Toronto, Vancouver, Edmonton and Calgary. Let’s take a look at some of the numbers.
| 29 February 2012
In case you haven’t heard, the Hearing in Calgary was a hotbed of competition, proving that the hunger for FM radio licences remains strong. It seems those pundits predicting the death of the medium are more than a little premature. In fact, the market currently boasts over $90 million annually in ad revenue, with local broadcasters posting significant profit margins. I was pleased to participate in the process which ran from Feb.6-9, and while I wouldn’t presume to speculate on who will prevail, I can provide a bit of insight as to the hot buttons that seem to be attracting the attention of the commission. Moreover, we were given an idea of what we might expect to see and hear at the upcoming Toronto hearing (date TBA).
| 08 December 2011
As the winter winds start to blow, the radio landscape is heating up with the latest PPM radio ratings. Today's radio release from BBM completes the thirteen week period covering August 29th to November 27th. This marks the ninth 13 week period in the new era of measurement for Toronto, Vancouver, Edmonton and Calgary. Let's take a look at some of the numbers.
| 08 September 2011
As wistfully we watch summertime scenes in our rear view mirrors, today we get a chance to reflect on radio over the summer with the latest PPM radio ratings. Today’s radio release from BBM completes the thirteen week period covering May 30th to August 28th. This marks the eighth 13 week period in the new era of measurement for Toronto, Vancouver, Edmonton and Calgary. Let’s take a look at some of the numbers.
By David Bray
Broadcaster Magazine
Were you lying to me then or are you lying to me now?
That is the question I have had posed to me time and again when it comes to Diary vs. PPM methodology. It is a fair question given that the results from each format are markedly different.
I put the question to Jim McLeod, President of BBM, in my recent podcast interview.
By David Bray
Broadcaster Magazine
Using BBM data to uncover radio format holes
By: David Bray
When it comes to broadcasting in Canada, most of us (broadcasters, advertisers and the music industry) play by the numbers in one way or another either through audience reach and hours tuned, ad expenditures and target demos, chart positions, playlist adds, etc. The key is understanding the interrelationship of all of these disparate factors. The following is a preliminary examination of these elements with an attempt to gain some understanding of how dramatically they impact on one another.
